But as consumerism rose and the fight for the customer picked up speed, companies began to put more brainpower into branding and the importance of customer recognition. Bet you didn’t recognize this Pepsi throwback!Įarly logos were usually nothing more than the business’s name in a popular font of the time, sometimes encased in a simple geometric shape. In the early 1900’s, during the infancy of modern business and branding, company logos weren’t fancy, just a quick way of communicating a brand name to consumers. Much of his design was centered around clarity and open space. The Germans get credit for “less is more.” The author of this minimalist sentiment was Ludwig Miles van der Rohe, a German architect who was a notable player not only in establishing key principles of minimalism, but of modern architecture as well. The De Stijl movement as seen in Mondrian’s Composition with Yellow, Blue, and Red, 1937-42 These characteristic live on today as the foundation for the modern minimalist aesthetic. Between 19, painters Theo van Doesberg and Piet Mondrian-along with architect Gerrit Reitveld)-led the De Stijl (Dutch for “The Style”) Movement, a design aesthetic that embodied an abstract harmonic design relying on primary colors, space, and geometrics. The Dutch have also been big players in minimalist design. A traditional Japanese home demonstrates minimalism at its finest via Pinterest The Japanese subscribe to the concept of ma, which roughly translates to “the space between objects.” This clean aesthetic can be found in home and outdoor design, architecture, and fashion (think: Zen gardens and pristinely tailored kimonos). Japanese design gives us a glimpse into the earliest forms of intentional minimalism. Minimalism as an artistic concept didn’t come about until the 1960’s and 70’s, though its roots extend much deeper and span many cultures. Nowhere is that truer than in creating a symbol of your brand. While minimalist methodology subscribes to a “less is more” approach, the strategic use of restraint can produce serious impact. The minimalist way may seem effortless, but don’t be fooled into believing that it is empty or boring. The technique is found across creative mediums from visual arts to music and literature, and of course, in design of all kinds. Minimalism is a design approach that utilizes existing elements, maximizing simplicity and capitalizing on space. Incorporating a minimalist approach into your logo design spares your consumer the clunky, gaudy design of your less sophisticated competitors and solidifies your place as a contemporary brand. But what is minimalism, exactly? Sparseness used to execute a perfect minimal logo design by nnorth for Arthaus Aspen
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